Standards of Acceptance
The Publisher reserves the right to reclassify,
reserve, edit or reject any advertisement - at any time before actual
publication or after publication. All ads and pre-printed inserts subject
to review and approval of Publisher.
A - COMPANY NAME
- If the advertiser is a dealer, agent
or representative or is engaged in any side-line business activity,
the company name or the term "dealer", "broker",
"agent", or "representative" or other suitable term
indicationg the ad has been placed by a commercial enterprise, must
appear in the ad.
B - EMPLOYMENT/HELP WANTED
- All help wanted ads must offer employment.
- All ads requiring customer contact sales
work in person or by telephone to include arranging appointments for
salespeople will be keyworded SALES.
- All employment ads run alphabetically
and therefore must begin with the job, title, industry, field or profession.
- Offers of "homework" subject
to management approval.
- Ads from modeling agencies or ads for
models in general must appear in the proper classification deemed appropriate
by newspaper management and are only acceptable from licenses local
agencies. Unless an ad offers specific employment it will be scheduled
to appear in classificfication deemed appropriate by management.
- Interviewing in hotels, motels, - use
of a hotel or motel phone number or name or address - must be approved
by the management of the hotel or motel prior to scheduling. Such ads
must also be approved by newspaper management.
- Temporary positions, long or short-term,
must be clearly indicated as such.
- All ads placed by employment agencies
or job listing services must clearly indicate same in each advertisment.
- In compliance with the Title 7 of the
Civil Rights Act, amended, we do not accept ads that are discriminatory
as to age, sex, race, color, creed, or religious background. A listing
of restricted and permitted phrases is available from the U.S. Department
C - SALES HELP WANTED ADS
- All sales ads should indicate how the
employee will be paid, (salary, bonus-plan, commission, etc.). When
statements of average commission earnings are uses, they must be reasonable,
based on facts.
- The Publisher reserves the right to
require documentation in such cases. The newspaper also reserves the
right to require disclosure in the ad of the product being sold.
- Advertisments indicating a training
period must state if, and on what basis, the employee will be paid during
the training period.
- If any income is "guaranteed"
in a commission slaes offer, a copy of that guarantee must be on file
at this newspaper.
D - BUSINESS OPPORTUNITIES
- Additional information may be requested
via questionnaire before the ad is published.
- Firms advertising under this classification
offering anything other than a for-sale-or-lease local business, must
be registered with the State of North Carolina or have a letter of exemption
on file with the State. For our record, we must know the type of business
being offered whether or not it appears in the advertisment.
- Prepayment is required unless credit
as been established by approval of application for credit.
- Earnings: Advertisers offering a non-operating
local business may not state or imply potential earnings figures either
for that business or other similar businesses. Advertiser may use "good
potential", "high potential" or similar phrase.
- Currently operating local businesses
may state past or present earnings if specified whether the amounts
are gross or net, When statements of earnings are used, they must be
reasonable, based on facts. The Publisher reserves the right to require
documentation in such cases. The Publisher also reserves the right to
require disclosure in the ad of the product being sold. Third-party
business brokers must identify themselves as such in their ads.
- Deadlines: Deadline for ads in this
classification is 48 hours in advance of regular deadlines.
- Coin, Vending, Rack Business: The brand
or trade name of the product to be vended may not be mentioned unless
Publisher receives written proof of the manufacture's permission. Earnings
statements are subject to policy outlined above. The Publisher reserves
the right to require additional information on any "routes"
for sale including local locations.
E - FAILURE TO FULFILL AGREEMENT
- In the event of failure to fulfill the
conditions of an Advertising Agreement for any reason, the Advertiser
agrees to pay the difference between the contractual Agreement rates
and open rate for all advertising previously published under the terms
of the Agreement.
F - MONTHLY STATEMENT
- Monthly statements will be accepted
as correct both as to the amount of space and rate, if the Advertiser
fails to notify the Newspaper in writing within 10 days of receipt of
the statement that it is believed to be incorrect.
G - PAYMENT POLICY
- All rates are cash with order except
where credit has been approved. Until credit is established, all advertising
published will be paid in advance at the open rate until lower rate
- Where credit has been extended, bills
are payable upon terms stipulated. Advertiser agrees that in the event
suit is required for collection, Advertiser will pay all costs of collection
including reasonable attorney's fees.
H - PUBLISHER'S OPTION
- If all billings are not paid within
30 days the Publisher reserves the right to reject any copy at the time
and cancel the advertising Agreement without notice. In such event all
charges for the advertising published prior to such cancellation shall
immediately become due and payable.
I - AMENDMENTS TO RATE BOOK
- The Publisher reverses the right to
amend the terms, conditions, rates and any other provisions specified
in this rate book. Contractual advertisers will be given a 30-day notice
of any rate adjustments.
- If the revisions are not acceptable
to the Advertiser, the Advertiser shall have the right to terminate
any Agreement in writing prior to, but effective on, date change without
J - LIABILITY OF PUBLISHER
- The sole liability and obligation of
the Publisher for any failure to publish an advertisement shall be to
refund any amounts paid to the Publisher for such advertisement. The
liability and obligation of the Publisher for any other breach of these
terms and conditions contained in this rate book or in any Agreement
with the Advertiser or for any act or omission of the Publisher with
respect to any advertisement, including, without limitation, any mistake
or error in a published advertisement, shall not exceed the cost of
any advertisement under the provisions hereof.
- In no event shall the Publisher be liable
to the advertiser or to any other person, firm or other entity for any
further damages of any kind arising from any breach of such terms and
conditions or act of omission of the Publisher with respect to an advertisement,
including, but not limited to, direct, indirect, special or consequential
damages. The Publisher is not liable for any error in any advertisement
to a greater extent than the cost of the space occupied by the error
in the advertisement. Maximum liability is full refund of prepayment
amount, if applicable.
- Credit for errors in advertisements
will be allowed for the first insertion only. The portion of any advertisement
containing an error will be republished without charge. The Publisher
will be responsible for " re-run" of an advertisement for
only one (1), incorrect insertion in cases only when value of the advertisement
- Although an advertiser is not required
to sell an item or service at an incorrectly advertised price, the Publisher
will furnish the advertiser with a letter stating the price which should
have appeared in the advertisement as ordered by the advertiser.
K - POSITION REQUESTS
- Every effort will be made to afford
advertising position desired; however, under no circumstance is position
guaranteed, and advertising must be paid for regardless of position.
The Publisher does not guarantee that any ad that appears on more than
one page shall appear on consecutive or adjacent pages.
L - LEGAL OBLIGATIONS OF ADVERTISER
- Advertisers represent and warrant by
submitting advertising to the Publisher, that all facts stated in such
advertising will be true and correct, and that therein there will be
no libel and no invasion of privacy with respect to any person, partnership,
corporation or other entity, and no infringement of any trademark, copyright,
or intellectual property right with respect to any person, partnership,
corporation or other entity.
- The Advertiser and/or Advertising Agency
assume liability, jointly and severally, for all content (including
text representations and illustrations) of advertisements printed and
also assume responsibility for any claim arising therefore made against
- The Advertiser and/or the Advertising
Agency agree, jointly and severally, to indemnify and hold the Publisher
harmless for all costs, expenses (including reasonable attorney's fees)
liabilities and damages resulting from publication of any advertisement
placed by Advertiser or the Advertising Agency.
- Real estate advertising must comply
with relevant HUD and other state and federal regulations.
M - LATE ADS
- Classified Display advertising submitted
after deadline is done at the Advertisers risk. Such ads cannot be changed
and are automatically released for publication.
N - CHANGES AFTER FINAL RELEASE
- Emergency corrections after deadline
will be made when time will permit and charges will be for labor and
0 - ADVERTISING AGENCIES
- If the Advertiser is an Advertising
Agency, such Agency hereby agrees to be liable for and to pay all advertising
published for such Agency. An Advertising Agency must have each client
sign a Classified Advertising Agreement and complete a credit application
in order to quality for local contractual rates.
P - MULTIPLE ADVERTISERS
- Should an individual or group broker
space to local advertisers for insertion into The Daily Record or any
of its affiliated publications as a preprint or ROP advertising, that
individual or group will be charged a brokerage fee of $100 per advertiser
in addition to the space, which will be invoiced at 150% of the open
national rate. Payment is due in advance.
Q - "TIL FORBID"
- Advertising Orders to "TF or 'Til
Forbid" advertising for any ad exceeding 24 lines, (three column
inches), will be verified by a supervisor in the Classified Advertising
Department or submitted in writing.
R - POLITICAL ADVERTISING
- National political campaigns quality
for national rates. A copy of those rates and detailed guidelines are
available by writing or calling the Classified Manager. State, county
and district races will qualify for local advertising rates.
- All political advertising will be paid
for in advance of publication and will be tagged "Paid Political
Advertisement" at the top, bottom or within the ad.
- All local, state and federal laws and
guidelines will be followed in all political advertising.
S - AD SIZE REQUIREMENTS
- Any advertisement over 19 inches in
depth will be billed as full column depth. Any tabloid advertisement
over 11 inches in depth will be billed as full column depth.
- Classified set-solid ad must have a
minimum of four vertical column lines. All display ads will be billed
in units equivalent to the base column lines at 8 lines per column inch.
T - SIMULATING NEWS STYLE
- Any ad simulating news style will be
labeled "Advertisement" at the top and conform to other such
requirements as the Publisher may require.
U - RETURN OF ART
- Every effort will be made to return
artwork and layouts furnished by Advertisers, on their request, but
the Publisher cannot be held responsible in case of loss or damage.
V - REVISIONS/RECONSTRUCTION/SPECIAL
- Minor changes on proofs involving up
to approximately 10% of the time required to set the original ad are
made without charge. All revisions in excess of the above are charged
to the customer at the rate of $20 per hour. Special production charges
of $40 per hour. One hour minimum. All other extra charges apply.
W - HOLD ORDERS/PRE-PUBLICATION CANCELLATIONS
- Ads set and placed on hold order will
be held for 30 days and then canceled. Those not inserted within the
30-day period are subject to a charge of onehalf the rate of one-time
insertion at applicable rate. This also applies to ads set and canceled
X - EMERGENCY COPY
- Announcements concerning strikes, fires,
deaths or similar copy considered to be of an "emergency"
nature are accepted beyond deadlines when time and space permit.
Y - NEW COPY
- The Advertiser agrees to furnish complete
copy for advertisements by or before publishing deadlines. For Advertisers
who have a Classified Advertising Agreement in force, most recent ad
will be repeated or an agreed-upon "rateholder" will be published
until new copy is furnished or other arrangements are made to cover
minimum contractual requirements.
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