A recent Supreme Court ruling, and executive order from Gov. Roy Cooper, has allowed for collegiate student-athletes to be compensated for their name, image and likeness (NIL).
Campbell University athletic director Dr. Omar Banks weighed in on the topic by responding to a list of questions from The Daily Record sports staff.
BANKS: From my perspective, I didn’t know the executive order was coming, but it’s a good thing. The executive order is not a law and the way things work … this thing is going to continue to morph. And when I say morph, we’re talking like an amoeba, by the day.
BANKS: They’re asking a lot of questions. A lot of them are asking the right questions. Some we have answers for, some we don’t. And when we don’t have the answers, we provide research and try to get them an answer.
BANKS: This, to me, is another layer as far as the student-athlete experience. It’s not something that usurps our primary mission, which is to educate our student-athletes, allow them to compete in college athletics and graduate ... On the business side, for Campbell University, it will affect different sports differently. You might have a student-athlete who wants to be a sponsor for a car dealership ... and they might go after a football or basketball player. You might have a student-athlete who has a created a website that they might profit off of, and that might be a swimmer. The swimmer might be able to monetize that at a higher rate than just having a sponsorship for a car dealer.
BANKS: He’s like, in my opinion, a poster-child example for Campbell University. … If Chris Clemons had been here (now) it would have been nuts because he made ESPN (Sportscenter) Top 10. Based on his social media following … if he was here, that would have caused a lot of opportunities for him – in a good way.
BANKS: We want to help our student-athletes build their personal brand, and even know how to monetize off of it. When some of them build their personal brand, it’s not always gonna be about getting to the NFL, or the NBA or MLS. Some of that is going to be about being the best team member for a company. … It’s going to be things like that, in my opinion, that’s going to add another piece to the student-athlete experience to help them.