Q&A: Campbell AD weighs in on NIL discussion

By DONNELL COLEY
Sports editor
Posted 7/21/21

Campbell University athletic director Dr. Omar Banks weighed in on one of the hottest topics dominating NCAA headlines this summer.

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Q&A: Campbell AD weighs in on NIL discussion

Former Campbell men's basketball star Chris Clemons (3) finished his career as the program's all-time leading scorer A recent Supreme Court ruling, and executive order from Gov. Roy Cooper, has allowed for collegiate student-athletes to be compensated for their name, image and likeness (NIL).
Former Campbell men's basketball star Chris Clemons (3) finished his career as the program's all-time leading scorer A recent Supreme Court ruling, and executive order from Gov. Roy Cooper, has allowed for collegiate student-athletes to be compensated for their name, image and likeness (NIL).
Campbell Athletics File Photo
Posted

A recent Supreme Court ruling, and executive order from Gov. Roy Cooper, has allowed for collegiate student-athletes to be compensated for their name, image and likeness (NIL).

Campbell University athletic director Dr. Omar Banks weighed in on the topic by responding to a list of questions from The Daily Record sports staff.

1)  What were your first thoughts about Gov. Roy Cooper’s latest executive order that allows student-athletes to earn compensation for their name, image and likeness (NIL)?

BANKS: From my perspective, I didn’t know the executive order was coming, but it’s a good thing. The executive order is not a law and the way things work … this thing is going to continue to morph. And when I say morph, we’re talking like an amoeba, by the day.

2) What guidance are you and your staff providing to the student-athletes regarding the new order?

BANKS: They’re asking a lot of questions. A lot of them are asking the right questions. Some we have answers for, some we don’t. And when we don’t have the answers, we provide research and try to get them an answer.

3) How do you see the dynamics changing, if at all, when it comes to the business side of collegiate athletics?

BANKS: This, to me, is another layer as far as the student-athlete experience. It’s not something that usurps our primary mission, which is to educate our student-athletes, allow them to compete in college athletics and graduate ... On the business side, for Campbell University, it will affect different sports differently. You might have a student-athlete who wants to be a sponsor for a car dealership ... and they might go after a football or basketball player. You might have a student-athlete who has a created a website that they might profit off of, and that might be a swimmer. The swimmer might be able to monetize that at a higher rate than just having a sponsorship for a car dealer.

4) How do you think an athlete like Chris Clemons (finished third on NCAA men’s basketball all-time scoring list) could have benefited from NIL, and what type of publicity would that mean for the school?

BANKS: He’s like, in my opinion, a poster-child example for Campbell University. … If Chris Clemons had been here (now) it would have been nuts because he made ESPN (Sportscenter) Top 10. Based on his social media following … if he was here, that would have caused a lot of opportunities for him – in a good way.

5) What other benefits do you foresee NIL providing for athletes?

BANKS: We want to help our student-athletes build their personal brand, and even know how to monetize off of it. When some of them build their personal brand, it’s not always gonna be about getting to the NFL, or the NBA or MLS. Some of that is going to be about being the best team member for a company. … It’s going to be things like that, in my opinion, that’s going to add another piece to the student-athlete experience to help them.

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